Marketing Paper Research Example | Topics and Well Written Essays - 750 words

Advertising - Research Paper Example The advertising chooses about what to deliver and where to position and sell the item †which market section to provide food or how to separate the item from rivalry. Right recognizable proof of every one of these assignments legitimate way is of vital significance that in the end causes the association to flourish with consistently expanding deals. It will be generally suitable to investigate how the promoting capacity can change the tides in company’s favor so the organization is put on high direction of development with pounding benefits. Smith (2011) contends that a few aircrafts increment their expenses by 25 percent just to get extra 5 percent of the market. It simply doesn't bode well if gainfulness is one of the objectives. Southwest carriers proceeded with a technique of low valuing for more than 4 decades yet with an emphasis on track advertise and that idea consistently remained with the organization. In a short separation travel, Southwest Airlines recognized t he client needs as adaptable and effective travel, lesser time in loading up, ideal assistance and obviously, the reasonable cost. Southwest Airlines addressed with these issues of its clients by expelling suppers, no preselecting of seat, no top notch travel, no reserving through specialist. To put it plainly, it was a determination between fulfilling each client at significant expense or fulfilling a dominant part requiring little to no effort and the Southwest Airlines shrewdly chose to pick the last mentioned. Southwest proceeds with this way of thinking even today. It works with proficiency and with no additional ornamentations when contrasted and contenders. Requiring little to no effort, it despite everything makes benefit and keeps on developing. The Starbucks Coffee Company is one of the quickest developing association and worth referencing for its reasonable promoting systems; particularly, private companies can gain so much from the organization. Beginning with only one s tore around 30 years prior, as of now the organization possesses a great many outlets in the US and abroad with the complete income surpassing $4 billion. Starbucks doesn't place promotion in papers or a board or a banner. They center around item quality giving tasty taste and smell. Consumer loyalty has been their fundamental core value and with regards to that the organization has included more flavors in their serving, fast wire-less web ability in their outlets and wonderful condition. Their item and administrations represent themselves through verbal exposure disposing of any requirement for an elevated level promotion crusade. Apple Inc. is an exemplary instance of advancement and item improvement that solidly sets up the organization as generally looked for after in the commercial center so far its items are concerned. Macintosh came out with iPod, iTunes, iPhone and afterward the App Store. The iPod found the hole in MP3 player advertise and quickly filled the hole to get mo re than 70 percent piece of the pie; that is phenomenal in the history. In the field of tablet PC, iPad’s piece of the overall industry is more than 50 percent †much in front of its closest adversary Samsung who is mulling at small 18 percent piece of the overall industry. In PDA showcase, iPhone’s piece of the pie has ascended by 10 rate focuses to contact

French Revolution Essay Example for Free

French Revolution Essay To completely clarify the underlying driver of Modern Nationalism, one must investigate what has unfolded in the French Revolution. In 1789, the French transformation was conceived. There were advances of intensity securing in the essential pieces of Europe. On the fourteenth of July 1789, Bastille was under attack and on October the King Louis XVI and Royal Family was deposed from Versailles and wound up to Paris. Lord Louis XVI was the ruler in those days so his destruction can be likened to an all out loss of request and authority. There were a few endeavors to get away from the ouster of King Louis XVI yet lamentably it fizzled. With no unmistakable control over the immense land, a get together was shaped to have a balanced and sorted out republic involved Austria, Holland, Prussia and Sardinia. At the point when the republic was shaped, King Louis was executed for his oppression which have involved for the growing of the Revolutionary Tribunal. France didn't partake with this philosophy in light of the obstruction of Napoleon Bonaparte. Napoleon Bonaparte gained control of the Consulate to multiply a uniform law, fairness, property rights and destruction of feudalism. Geologically, France is arranged between the two enormous bunches of the liberal backers. Essentially, the French Revolution was the conflict between the nonconformists and the radicals. Progressives are those individuals who hold fast to an only society through the celestial law that is genetic through culture while radicals are the individuals who cling to line of reasoning that change and variety from the old framework must show for a superior society. From the conflicts of the two contradicting philosophies of the French Revolution, another belief system was shaped which is the Modern Nationalism. Patriotism is a belief system which centers around the solidarity of the individuals from the country to have a solitary national character offered premise to ethnicity, root and the social foundation of these countries (Miscevic, 2005). The embodiment of holding fast to the Nationalist Ideology is to build up a state. A state is political element that is accepted to have a high level of power (Miscevic, 2005). The state has a high sway since it is accepted that the force is brought together with this substance. The entirety of the individuals from the country must withstand to the forced terms and conditions made by the state. The state can be polymorphous in way that it tends to be law based and furthermore can be authoritarian. The two contradicting realms of Italy and Germany were joined together. In spite of their differentiating convictions, they figured out how to cure the circumstance and push through for the improvement of the country. In 1871, they were joined together yet the occasions turned sour when the country required a sole chief of the two states. It is expected and anticipated that there will be struggle among Italy and Germany due to their adherence to Liberalism and Nationalism, separately. Guissepe Mazzini was an extreme progressive mastermind that saw the Italy as a state under an umbrella of control by an outside power. He needed to liberate Italy from nationalistic philosophy that it has clung to since he was a radical. With his promulgation crucial, was placed into bars in Italy. His progressive demonstration were very disproved by the patriot see henceforth he didn't quit seeking after his exertion of moving Italy to a liberal state. Patriotism is a decent philosophy yet it has a few escape clauses like some other belief systems. Some of them are: it is excessively prescient and pretentious, why, since it generally expects to join individuals that are totally not quite the same as each other. Social relativism can be an issue for patriotism. Second, the determination of express that will be the focal point of power, this is significant subsequently nobody could determine what potential characteristics should a decent state have and everything comes down to who has the more noteworthy methods for creation. Ultimately, it expect that the world has an agreeable connection, yet in all actuality, we are driven by struggle. References Cody, D. (2007). French Revolution. The Victorian Website. Hartwick College. Recovered on November 6, 2007 from http://www. victorianweb. organization/history/hist7. html Spitzer, A. (2005). Tocqueville’s Modern Nationalism. Oxford Journals. College of Iowa. Recovered on November 6, 2007 from http://fh. oxfordjournals. organization/cgi/content/unique/19/1/48 Chastain, J. (2004). Guissepe Mazzini. Reference book of 1848 Revolutions. Recovered on November 6, 2007 from http://www. ohiou. edu/~chastain/file. htm Chew, R. (1995). Napoleon I: Emperor of French. Lucidcafe Website. Recovered on November 6, 2007 from http://www. lucidcafe. com/lucidcafe. html Miscevic, N. (2005). Patriotism. Stanford Encyclopedia of Philosophy. Recovered on November 6, 2007 from http://plato. stanford. edu/passages/patriotism/#1. 2

Live Coverage 19th Annual David N. Dinkins Leadership Public Policy Forum COLUMBIA UNIVERSITY - SIPA Admissions Blog

Live Coverage 19th Annual David N. Dinkins Leadership Public Policy Forum COLUMBIA UNIVERSITY - SIPA Admissions Blog The 19th Annual David N. Dinkins Leadership Public Policy Forum is taking place today at Columbia University’s Alfred Lerner Hall. The yearly gathering continues to serve as an important vehicle for discussing major urban policy issues. Todays event features The Honorable Loretta E. Lynch,  83rd Attorney General of the United States,  who will be presenting a keynote address on  21st Century Policing and Criminal Justice Reform.  Throughout the morning well be posting tweets from the event. So check back regularly to see whats going on, or watch it live through the livestream video below. CU President Bollinger on mass incarceration #DinkinsForum @Columbia pic.twitter.com/cwVht9dh6Q Joanna Diane Caytas (@JoannaCaytas) April 7, 2016 Comienza el #DinkinsForum con mi maestro Mayor David Dinkins #SIPALife #SIPA70 pic.twitter.com/gXXS4jEzj4 Ana G Gonzalez (@AnaG_Gonzalez) April 7, 2016 So honored to get a shout-out at the #DinkinsForum! I love you, Mayor Dinkins, and Im nothing but a humble servant! pic.twitter.com/W8MLyWpf76 Vikash Reddy (@vikashreddy) April 7, 2016 Mayor Dinkins, on @LorettaLynch: Im probably her biggest fan #DinkinsForum Columbia | SIPA (@ColumbiaSIPA) April 7, 2016 Confirmation hearing for AG Lynch lasted as long as the last 7 AG’s combined, longest in 31 years. #DinkinsForum Amanda (@FedHillGal) April 7, 2016 @LorettaLynch reflects on importance of Liberty, equality, justice; not just for some, but for all” #DinkinsForum pic.twitter.com/cSrQSA5s20 Columbia | SIPA (@ColumbiaSIPA) April 7, 2016 You all together have advanced the conversation on some of the most difficult conversations today, says AG @LorettaLynch at #DinkinsForum. Kaitlyn Wells (@KaitWells) April 7, 2016 Many struggling communities have lost faith in our system of justice, and this is simply not acceptable, says @LorettaLynch #DinkinsForum Vera Institute (@verainstitute) April 7, 2016 Im tremendously proud to lead the Department of Justice, the only cabinet agency named after an ideal. @LorettaLynch #DinkinsForum Patricio Martínez (@patriciogml) April 7, 2016 Every problem is not solved by jail. Every person is not changed by incarceration. Loretta E. Lynch #DinkinsForum pic.twitter.com/OshGaGFJZS Sonah Lee (@SonahLee) April 7, 2016 .@LorettaLynch: As we advance in our thinking on #criminaljustice reform, we’ve advanced in our use of #data #DinkinsForum Columbia | SIPA (@ColumbiaSIPA) April 7, 2016 .@LorettaLynch cites NY Rockefeller drug law reform as an example of change. Our report on its impact: https://t.co/7HRYo7YTGz #DinkinsForum Vera Institute (@verainstitute) April 7, 2016 Access to justice means more than getting an attorney in court. Means eliminating barriers to housing, employment. #DinkinsForum Amanda (@FedHillGal) April 7, 2016 None of the inmates she talked to were taking finance courses but thats where the real money is and you wont end up in jail!#DinkinsForum Patrick Ruff (@Patrick_Ruff) April 7, 2016 .@LorettaLynch: At @TheJusticeDept we realize we have to take a holistic approach to community empowerment and public safety #DinkinsForum Columbia | SIPA (@ColumbiaSIPA) April 7, 2016 .@LorettaLynch: We cannot incarcerate our way out of problems of housing, employment, healthcare #DinkinsForum Columbia | SIPA (@ColumbiaSIPA) April 7, 2016 Were at the annual #DinkinsForum listening to @LorettaLynch talking criminal justice reform pic.twitter.com/XehKVNXql9 Center for Justice (@JusticeColumbia) April 7, 2016 .@LorettaLynch: I’m extremely proud of the work @TheJusticeDept has done, but we cannot do it alone #DinkinsForum Columbia | SIPA (@ColumbiaSIPA) April 7, 2016 #DinkinsForum panel about to start, ft. @Michael_Nutter, Mark Peters, Daniel Richman, Nicholas Turner, Ester Fuchs pic.twitter.com/bimwaHROZ7 Columbia | SIPA (@ColumbiaSIPA) April 7, 2016 What are the greatest challenges confronting our #criminaljusticesystem today, moderator Ester Fuchs asks @NickTurner718 #DinkinsForum Vera Institute (@verainstitute) April 7, 2016 Advocating for a people centered approach that many in social work would applaud #DinkinsForum https://t.co/BCFOTCuaGw Andrew Lassiter (@andrewlassiter) April 7, 2016 Values and transparency are the two greatest challenges in criminal justice reform @verainstitute President Nicholas Turner #DinkinsForum Erin Dostal Kuller (@erinkuller) April 7, 2016 . @Michael_Nutter: History will show that Mayor David Dinkins is probably the most underrated mayor in modern American history #DinkinsForum Columbia | SIPA (@ColumbiaSIPA) April 7, 2016 Cmmr Peters stresses importance of systemic review to find underlying patterns of corruption #DinkinsForum @DOINews pic.twitter.com/bN39O9bjIW CAPI (@ColumbiaCAPI) April 7, 2016 In 1972 officers were tracked (for use of force) recorded 900 shots fired. 2015 it was 79.-Mark Peters, NYC DOI Commissioner #DinkinsForum Sonah Lee (@SonahLee) April 7, 2016 The eminent value of data and accountability #DinkinsForum https://t.co/BGoJZjJNg8 Andrew Lassiter (@andrewlassiter) April 7, 2016 There are a number of people who, if you give them a beer, will tell you whats going on. -Daniel Richman. Would #IRB approve? #DinkinsForum Vikash Reddy (@vikashreddy) April 7, 2016 Thats it! We hope you enjoyed following along with us today during the forum.

Hypocrisy In Canterbury Tales Essay - 807 Words

The power and marginalization of literature in past societies diminished the power of the people, because men had to follow a role placed by the town, and women had to be submissive. In the literature works of Canterbury Tales, Lysistrata and Vindication, we view the negativity of the townspeople because of hypocrisy of the highest power. In Canterbury Tales there is hypocrisy in the church due to the pardoner, in Lysistrata, women are not granted rights, and in Vindication, women were not allowed to education. In Canterbury Tales, the pardoner vouches for the pardoning of those who come to the church to confess their sins. Specifically in the Pardoner’s Tale, we see how he preaches to the church to repent for their greedy sin. This†¦show more content†¦It was seen as irrational to the men that women withheld sex, that their own wives abandon their vice to be heard in a society where there was not a part in democracy for women. Moreover, this situation depicts how ser ious the women were about having a voice in their government, because a three-decade long war was excessive. Luckily, Lysistrata did not back down from the men and was determined to find a voice amongst the men, in that society, a woman did not belong in the government, because a woman is a housewife and a sex tool. (ADD MORE) In the excerpt of Vindication, Mary Wollstonecraft unleashes all her anguish of women conforming to weakness. â€Å"Women, deluded by these sentiments, sometimes boast of their weakness, cunningly obtaining power by playing on the weakness of men, and they may well glory in their illicit sway,† (pg.40). She parodies how women believe they are weak, and run to their male companion for comfort, because in that society, women were stuck in this gender role of being stay-at-home mothers. In reality, that society did not believe in a woman having an education, going beyond the regular grade school was unheard of. Nonetheless, Wollstonecraft found her strengt h in her education because it expanded the opportunities to grow financially alongside her family. She strives for woman to educate themselves, because it she did not know anotherShow MoreRelatedCriticism of the Church in the Canterbury Tales1576 Words   |  7 PagesThe Canterbury Tales, a collection of tales by Geoffrey Chaucer, was written in Middle English at the end of the 14th century (Encyclopaedia Britannica, 2011). It is considered to be the best work of literature in English in the Middle Ages (Johnston, 1998). Chaucer uses literary devices as no one had ever done. In addition, he chose to use English instead of Latin. This masterpiece is structured in a similar way as Bocaccios Decameron. The tales are organized within a frame narrative (EncyclopaediaRead MoreThe Wife Of Bath s Prologue And Tale1338 Words   |  6 Pagesmedieval stories. Out of all the notable medieval authors, only Geoffrey Chaucer penned one of the great stories on the plight of being a woman as retold in The Canterbury Tales. â€Å"The Wife of Bath’s Prologue and Tale† points out the fallacy of medieval churches view on women being the lesser gender. â€Å"The Wife of Bath’s Prologue and Tale† follows a woman, the Wife of Bath, who tries to defend the experiences she has had in her life against the judgements of men. The Wife revealed the prejudice againstRead More The Rich Diversity of Meanings of the Pardoners Tale Essay5609 Words   |  23 PagesThe Rich Diversity of Meanings of the Pardoners Tale Chaucer’s innovation in the Pardoner’s performance tests our concept of dramatic irony by suggesting information regarding the Pardoner’s sexuality, gender identity, and spirituality, major categories in the politics of identity, without confirming that information. Our presumed understanding of the Pardoner as a character lacks substantiation. As we learn about the Pardoner through the narrator’s eyes and ears, we look to fit the nobleRead MoreCanterbury Tales and Religion2386 Words   |  10 PagesGilbert Ruiz Great Texts Dr. Coleman Fannin Essay 3 Satirizing the Greed of the Holy Church â€Å"The Canterbury Tales† was written during a time of religious unrest. Corruption and greed infiltrated the Church beyond the point of correction. Chaucer would have been well aware of these issues growing up as a diplomat in fourteenth century England. His familiarity of the systems and interactions between high-ranking officials in the court and the church make him a reputable source of criticismRead MoreChaucer And The Roman Catholic Church1994 Words   |  8 Pageslight is The Canterbury Tales by Chaucer. Though the story itself is comprised of many smaller ones, it still shows a slight rebellion against the Roman Catholic Church, even if it had only a small impact on others. The entire book told a story about a group of travelers on a pilgrimage meeting at a tavern, and challenging each other to a story contest. Each small story told dealt with something about the Church, even if it was in a small way. A few examples come from The Wife of Bath s Tale, and The

Media Representatin of Women in Sport - 2262 Words

Major Essay Current society is built upon stereotypes and constructions that are predetermined by previous generations’ views. One of the most recognised historical constructions is the patriarchal theory, that the female is subservient to the male. However, this construction of gender power is slowly equalising, with the rise of feminist groups in the latter part of the 20th century giving reason for this occurring. Nevertheless, gender battles are still occurring, particularly in the sporting industry, which remains male dominated. Female sport has been given much notoriety over their uproar in the past decade, but is finding in a male controlled industry it is difficult for women to receive help from governing bodies. Female sport is†¦show more content†¦So from our perspective it is clear that the media has constructed a view that the amateur female athlete must be ‘sexy’ in order to be able to succeed, we don’t read in magazines or see photographs of less attractive female athletes, they have excluded them for what in their mind is good reason, sex sells. However it is creating an unrealistic image of the perfect female athlete, they are not judged by how good they are at hitting, catching, shooting, running or jumping, but by how much they can get paid for taking their clothes off. (Caple, Greenwood Lumby 2010) Another cause for concern over female sport is that professionally they are not getting anywhere near enough media coverage and money as their male counterparts. The media cover male sport in far more depth; in fact a study in 2006 by South Australian Premier’s Council for Women found just 4.1 per cent of coverage was about female sport () and on Foxtel approximately 10 per cent was about female sport (Senate Standing Committees on Environment, Communications and the Arts 2006). The chart below shows the volume of news coverage that all the different sports receive, which not surprisingly shows Tennis as being pretty much the main female sport that is being covered, with very little else in comparison to male sport, even horses gain more exposure than females. So while females are being

The Leadership of Pres Kennedy and Johnson Free Essays

Kennedy wasn†t in office for very long, his actions in and out of the whitehouse are legendary. When President Kennedy took the oath of office in 1960 he wasted no time in cleaning up America. Several bills were enacted in President Kennedy†s tenor. We will write a custom essay sample on The Leadership of Pres Kennedy and Johnson or any similar topic only for you Order Now A lot of the major ones had to do with crime control. A lot of President Kennedy†s bills were targeted at organized crime. Bill S1653 was singed into action on September 13 1961. This was an interstate travel bill. The bill made it a crime to travel or use any facilities in interstate commerce with intent to conduct violent crimes to further illegal gambling, liquor, narcotics, or prostitution business. This bill had a major effect shutting down a lot of â€Å"speakeasy†s† which took care of gambling, and betting. Customs got a lot tighter which had a great impact on the running of liquor to foreign countries such as Canada and Mexico. A lot of drug pushers were arrested and many Bordellos† were also shut down. The senate passed Bill S1653 on July 28 and House on Aug 21. This was one of many anti-crime Bills that President Kennedy would enact throughout his term. A lot of his primary goals were oriented towards organized crime. Another one of President Kennedy†s crime Bills to be passed in 1961 having to do with crime was Bill S1656. This Bill made it a crime for anyone in the betting business to knowingly use a wire communication facility to transmit in interstate commerce any bets or wager information. Also it made it a crime to be caught with any betting paraphernalia such as parley sheets or wager stubs. This authorized a lot of wire-tapping and surveillance. Bill S1656 was passed by the Senate on July 28 and by the house on August 21 and was signed September 13. One other bill passed in 1961 by President Kennedy was the Fugitive felon act. This act made it a federal crime to cross boarders to avoid being prosecuted or remanded into custody after committing a violent crime or avoid giving testimony on a crime. This act was strongly enforced by local law enforcement agencies. The Federal firearms act of 1961 was a major bill passed for President Kennedy in 1961. This act prohibited the shipment of firearms in interstate and foreign lands to people under inditment for certain crimes. Not all of President Kennedy†s bills were directed towards the Mob and other such crime syndicates. President Kennedy also lobbied for the 1961 juvenile delinquency and youth offences control act. This act provided programs of federal assistance to state and local agencies to control delinquencies. It also authorized sections of health, education, and welfare to make grants for projects to improve methods of control, treatment and prevention of delinquency and to establish personal training programs. This bill was mainly focused at gang members, drug addicts, and first time offenders under the age of eighteen. In 1962 President Kennedy continued his onslaught on organized crime. One of his first acts was to enact an anti-crime bill that put a stop to interstate travel of gambling machines. Bill S1658 broadened on the 1951 ban on interstate travel of gambling machines to include shipments to points in the U.S. through foreign commerce and any machines including roulette wheels. Roulette wheels were included simply for the fact that they are a machine that is wagered upon were the course of action can result in the transfer of currency and or property. This bill was ironically called the Gambling Devices act of 1962. The Senate passed this bill by voice vote on July 27, 1961 and by the House June 29. This Bill was then signed into law October 18, 1962. Another bill that was going through congress was the eighth in a package of anti-crime bills proposed in 1962. Only two of the bills actually got anywhere. They were bills S1658 (the gambling machine bill) and bill S1655. This bill allowed the granting of court immunity to certain witnesses in labor-management racketeering cases. The Senate passed this in 1961. After president Kennedy was assassinated on November twenty-second, 1963, Vice-president Johnson was sworn into office at 2:38 PM later that day. President Johnson picked up where his predecessor left off. This led to the creation of a presidential committee on youth crime and juvenile delinquency with major stress on major cities such as New York, New Haven, San Francisco, and Cleveland. Other provisions to this act that differed from the first are setting up detoxification centers for drug abusers. One of his major acts was appealing to congress for drug laws and punishment. In 1964 a bill went through congress stating that there wasn†t â€Å"adequate means for detecting illegal diversions (of psychotoxic drugs) from legitimate channels. The reason for this bill was to make the non-legit licensed drug pushing a federal crime. One of the problems was that for the bill to be effective the regulation of such drugs had to cover intrastate as well as interstate commerce. The reason congress had to do this was because the drugs themselves do not come with labels stating their origins, and because of the manor that the drugs are held and or consumed a placing of their origin could be very taxing. For example because of foreign commerce certain drugs from for example Columbia might be treated more or less over say Peru. On August fifteenth 1964 congress passed bill number S 2628 by voice vote. There was no objection to the bill. The narcotics bill passed through congress and was eventually signed by President Johnson. On a related note the previous bill was the only directly involved narcotics bill in 1964. Around the same time that the narcotics bill was going through congress, the Senate Juvenile Delinquency Subcommittee filed a report on August 31. The report basically stated that the Narcotics Control Act of 1956 wasn†t working. The committee stated that â€Å"it failed in its initial determent purpose.† To help solve the problem the subcommittee recommended passage of several legislative measures. One of the bills was S 2628 this bill stated that instead of sentencing addicts, the way to handle them was to set up hospitals and detoxification centers. This was the new way to handle drug abusers. In 1965 President Johnson began to take a look at an increase in Mafia action that has been on a steady incline since 1961. In 1965 several bills were formed to combat organized crime. Senator†s John L McClellen (DArk) and Senator Frank J Lausche (D Ohio) submitted four bills in a package on June 24. The bills were as follows: 2187: Made it illegal to be involved in Mafia or any â€Å"secret society† that made their living by committing criminal activity. 2188: Made it a crime to obstruct federal procedures or investigations by attempting to bribe officials involved or witnesses. 2189: Legalized certain wire-tapping by federal agents for violation of federal law. 2190: Permitted witness in federal grand jury investigation to be compelled to testify and provide that they could be granted immunity from prosecution based on their compelled testimony. In early August of 1965, President Johnson urged for the enactment of the Law Enforcement Assistance Act of 1965 to supplement federal law training to local law enforcement officers as the FBI had conducted in the past. The purpose of the act was to provide training programs and demonstration projects in police work to update and improve the standards of local law enforcement personnel. The house passed on August 2, bill HR 8207 which authorized an appropriation of ten million dollars to implement the act in fiscal 1966. In 1967 the Omnibus District of Columbia Crime bill was passed which provided for warrentless arrests for minor misdemeanors and issuance of summons. In addition President Johnson also established a Federal Judiciary center to improve the operation of the federal judiciary and for protecting witnesses and informants from such enemy†s like the mob or other syndicated crime organizations. The Safe Streets and Crime Control act was passed to provide money for research and education for many ordinary street crimes. This set up the pathway for local organizations such as neighborhood watch. An Addition to that act was to focus again on juvenile crime. Thus the Juvenile Bill of 1967 was adopted. This bill also provided more money to develop and improve existing facilities regarding juvenile crimes. The money that was given went to: A. Appoint the Commission on crime and delinquency to do research on crime in the U.S. B. Appoint the Commission on law enforcement and administration of justice. A major contribution to the growing violence in America was guns. President Kennedy didn†t touch much on gun control. Neither did President Johnson until 1968. In 1968 President Johnson signed the gun control act. This act stated that a better control of interstate traffic in firearms was needed. This bill enabled support to federal, state and local law enforcement officials in their fight against violence and crime. President Johnson wasn†t only interested in fighting injustices on earth. Also in 1968 he signed an agreement between the U.S. and USSR banning nuclear weapons in outerspace. In conclusion President Kennedy and President Johnson both did a lot for crime control. A lot of the bills and act in which they personally oversaw are still in use today. Both had a lot to say and put their words into action. A lot of attention may have been swayed during the Johnson administration due to Vietnam. But President Johnson didn†t allow this to focus here at home as well. A lot has been done to prevent crime. A lot still needs to be done. With a little faith our presidents will continue to sign bills that will keep our streets safe and take care of crime in America. It isn†t very easy to get a bill to become a law. Most proposed bills never leave the floor before they are thrown out. Only the bills that have strong effects and are truly needed become laws in America. How to cite The Leadership of Pres Kennedy and Johnson, Essay examples

Mobile Marketing & Advertising

Question: Describe about the Mobile Marketing Advertising? Answer: Elements of Marketing Process There are four major elements of the marketing process that includes the Situation Analysis, Marketing Strategy, Marketing Mix and Implementation and Control. The process of marketing includes the identification of the opportunity in the market through situation analysis in which the firm identifies the resources, customers and other opportunities and capabilities to operate. It should incorporate the past, present and future aspects of the market analysis for company's product (Pride and Ferrell 2012). The situation analysis is done through internal and external analysis that includes- PESTEL analysis (Political, Economic, Socio-cultural, Technology, Environmental and Legal), SWOT analysis and 5 Cs Analysis (Company, Collaborators, Competitors, Customer and Climate). Then the strategy is formulated for marketing for value positioning through market segmentation, product positioning with the target market, market targeting, and value positioning to target market through market resear ch (Elliott, Rundle-Thiele and Waller 2012). The market decisions are made through marketing mix parameters including pricing decision, product development, places for distribution and supply chain and promotional strategy. The last element is the implementation and control of the above strategies in the marketing plan so as to ensure that the process is carried out effectively and efficiently and evaluate the process from time to time. Marketing Benefits and Cost Hilton Hotel benefits and costs for marketing orientation are concerned with its marketing strategies based on the ideas of how the product comes out in the market (Hiltonworldwide.com 2016). This focuses on the strategy of the hotel for its decision on the location of the hotel premises. Hilton Hotel emphasized more on its location so that the customers could easily access it and avail the services in an easy way. The location being near the airport and in the middle of the main city has given the great value to its products and services. The focus is more on satisfying the customer needs and wants by integrating the activities to satisfy each client and achieving long-term goals of the company, its competitive advantage and become more customers centric (Grewal and Levy 2012). Consumer Behavior in various situations The buying behavior of the consumers depends majorly on the three situations that influence the consumer buying- time, condition (social, cultural and attitude) and place. Time is the factor that is most important and influential factor where the customer if lacks in time choose the other alternative of that brand. This impacts the sales of the organization (Solomon 2012). The marketing activity fails if the consumers do not provide the time to the marketers to make them understand what the product or service is all about (Hawkins and Mothersbaugh 2013). Another factor is the place where the marketing activity is done to attract the customers; the social factor also influences the consumer's choice of selecting product/services which are influenced by social groups, family and status and consumer's values, attitude and geographic conditions also influence the marketing activity. Development of Product in sustaining competitive advantage The products and services offered by the Hilton Hotel group are customer centric which make it as one of its competitive advantages. The company majorly serves the clients with all requirements that a customer needs and wants. The services of the hotel are dedicated to fulfilling and satisfy customer needs, and hence, the product development is customer centric. This includes the services of restaurants, room services, accommodation, safety and security, free internet and Wi-Fi, recreational activity areas, and best hospitality services to all its clients. The hospitality services rendered to the customers of the hotel are directed to satisfy the customized requirements (Martin and Schouten 2012). The services in hospitality include the food and beverages, accommodation, events organizing, business services, corporate meetings, social get-togethers and leisure. Addition to Marketing Mix There are three elements added in the marketing mix Ps other than 4 Ps of price, place, product and promotion. The other three are named as people, process and physical evidence. Process: Hilton Hotel process approach is approached through business strategy. The company aims to maintain the premium level of the process for sustaining the demand. Physical Evidence: Physical evidence for the company is the luxurious hotel, accommodation, exterior and interior designing and including the tangible goods within services. People: The people involved with the hotel that play a vital role for success of hotel. People involve employees of the company, customers, suppliers and the stakeholders. Marketing Mix The four P's of the marketing process for the hotel group includes product/services, price, place, and promotion, which are known as marketing mix used for improving the marketing activities of the company. Product / Services: Hilton Hotel group sells the services for the private and corporate persons. The services involve the booking of the rooms, conference hall, and restaurants for the personal relaxation, corporate meeting and social gatherings (Kotler and Keller 2012). Hilton Hotel is an international brand known globally that is known for providing best of its services. It value added products/ services includes recreational areas like swimming pool, gym and coffee shop; events organized on various occasions like political clubs, parties, private parties, religious groups, medical groups, corporate gathering and more; and provides the best of security, safety and reliability to all its customers, employees and other stakeholders (Www3.hilton.com 2016). Price: There are different price rates for the reservations, sales and marketing activities. The rates are specified for events, rooms, accommodation clearly to its customers. The pricing strategy best suiting hotel is market skimming price that are adopted in the peak season of the demand for rooms and accommodations and increase the prices. On the other situation termed as low season or value season for the hotel, market penetration price strategy is used (PenÃÅ'Æ’aloza, Toulouse and Visconti 2012). Place: Hilton Hotel is beautifully located with a great surrounding and is near to the airport Heathrow. The location also consists of the business hub where the corporate easily access the services of the hotel when needed. The official hotel website also serves the customers with an easy accessibility of checking the accommodation, rooms of their choice, prices and various events online to register or book them in the case of urgency or requirement (Close 2012). The marketing team then follows up the clients who are interested to avail the services. Promotion: There are various promotional activities that are incorporated to promote and advertise the brand among corporate and customers. The promotion is done through advertisements, personal selling, public relations and sales promotions (Bosik 2011). The advertisement of the hotel is the best communication medium to reach wide target customers; it includes advertisement on newspapers, social networking sites, website advertisement and professional magazines including Forbes, The Economist, Fortune and Financial Times. The public relation of Hilton Hotel is maintained through a wide range of communication with stakeholders involving employees, customers, private and public organizations, communicating through online and offline press releases and email and newsletters to all stakeholders. The Personal selling promotion tool involves hotel representatives to contact the corporate and potential customer directly over the phone or through meetings to give a personal touch with the c ustomers (Jobber and Lancaster 2012). Lastly, the sales promotion strategy is to be adopted by the company to persuade the customers for availing hotel products and services. The best traveling allowance, discounts on accommodation and event coupons and other value added services are included in the promotional strategy. Marketing B2B vs B2C The marketing of the services and products to the businesses or corporate is different from that to the consumers. The marketing to business is a bit difficult as the business work is a streamlined by the buying process that saves time and money. The business to business sale is based on the logical purchase while the marketing to the customer is more on the emotional basis (Pride and Ferrell 2012). The logic behind the sale of the product and service to the business is interesting as the customer here is knowledgeable, rational and has a purpose of purchasing the product or service as saving money, time and resources, while the customer is focused on the benefits of the services/ products and his decision is emotionally driven where he feels convenient. The brand identity in B2C is created through advertising and social media while for B2B it is created through personal selling and relationship (Miller 2012). The prospects of B2B are more difficult than that of marketing to the cust omer. The sales to B2B are taken as higher tickets as the sale is driven by a rational approach through personal relationship building. International Marketing vs Domestic Marketing Marketing is considered to be the efficient and effective management of the utilization of the resources of the company and meet the requirements of the customers. /marketing is done within the local and domestic markets, and the global existence of the companies make it important for a market plan for global competition through international marketing (Burkert, Ivens and Shan 2012). Domestic Marketing is selling the product and service in the local and domestic area, with the local competition and customers. On the other hand, the International marketing is the sale and promotion of the company's product and services to customer across different nations. International marketing refers to the market and transfer of products and services from one country to another country, while the domestic marketing refers to the transfer of products and services within the country (Cavusgil, Knight and Riesenberger 2012). There are tariffs and nontariffs and other government regulations that affec t the international marketing. There are various barriers to the international marketing that includes- language barrier, cultural and social differences, customer's preferences and attitude, promotional tools and different economic, environmental and technical conditions. In domestic marketing company may adopt the same policies and practices at different branches but in the international marketing, it requires the different overall strategies, rules, policies to promote the product (Kim and Park 2013). References Bosik, D., 2011. Mobile marketing advertising 2012. [Place of publication not identified]: Mind Commerce Publishing, LLC. Burkert, M., Ivens, B. and Shan, J., 2012. Governance mechanisms in domestic and international buyersupplier relationships: An empirical study. Industrial Marketing Management, 41(3), pp.544-556. Cavusgil, S., Knight, G. and Riesenberger, J., 2012. International business. Upper Saddle River, N.J.: Prentice Hall/Pearson. Close, A., 2012. Online consumer behavior. New York: Routledge. Elliott, G., Rundle-Thiele, S. and Waller, D., 2012. Marketing. Milton, Qld.: John Wiley and Sons Australia. Grewal, D. and Levy, M., 2012. Marketing. New York: McGraw-Hill/Irwin. Hawkins, D. and Mothersbaugh, D., 2013. Consumer behavior. New York: McGraw-Hill Irwin. com, 2016. Hotel Sales and Marketing | Global Sales | Hilton Worldwide. [online] Available at: https://www.hiltonworldwide.com/development/performance-advantage/hilton-worldwide-sales/ [Accessed 5 Jan. 2016]. Jobber, D. and Lancaster, G., 2012. Selling and sales management. Harlow: Pearson. Kim, E. and Park, K., 2013. Marketing mix elements influencing brand attitude strength: Global vs. domestic SPA brands. Journal of Global Scholars of Marketing Science, 23(3), pp.263-281. Kotler, P. and Keller, K., 2012. Marketing management. Upper Saddle River, N.J.: Prentice Hall. Martin, D. and Schouten, J., 2012. Sustainable marketing. Upper Saddle River, N.J.: Pearson Prentice Hall. Miller, M., 2012. B2B digital marketing. Indianapolis, Ind., USA: Que. Penaloza, L., Toulouse, N. and Visconti, L., 2012. Marketing management. Abingdon, Oxon: Routledge. Piercy, N., 2013. Online service quality: Content and process of analysis. Journal of Marketing Management, 30(7-8), pp.747-785. Pride, W. and Ferrell, O., 2012. Marketing 2012. Mason, Ohio: Cengage Learning. Solomon, M., 2012. Consumer behavior. Boston: Prentice Hall. hilton.com, 2016. Hilton Hotels and Resorts - Find Hotel Rooms. [online] Available at: https://www3.hilton.com/en/index.html [Accessed 5 Jan. 2016].